Vaccinium myrtillus fruit extract, more commonly known as European blueberry or bilberry, is a naturally occurring antioxidant. By definition, antioxidants are substances which help to slow down or prevent cellular oxidation. In other words, they protect skin’s surface from oxidative damage triggered by environmental factors (e.g., pollution and UV) and free radicals. As known, free radicals tend to penetrate individual’s skin and trigger quicker ageing, which results in loss of elasticity and formation of fine lines and wrinkles; however, with incorporating the active ingredient of , Vaccinium myrtillus fruit extract, one can prevent premature ageing.
The active ingredient of Vaccinium myrtillus fruit extract contains anthocyanosides. They are water-soluble vacuolar pigments, which give bilberries its dark colour. These compounds have antioxidant properties that prevent damage from occurring by maintaining normal blood flow in the capillary blood vessels that are responsible for nourishing body tissues.
Moreover, Vaccinium myrtillus fruit extract also contains other antioxidants in high concentrations, including Vitamin C, Quercetin, and Resveratrol. They work together towards improving skin’s appearance and slowing down the aging process.
Additionally to its antioxidant properties, Vaccinium myrtillus fruit extract also helps to supply each layer of the skin with oxygenated blood flow. As a result, the skin can immediately receive and reuptake all the necessary nourishing nutrients. It helps to maintain suppleness and elasticity, such as oil-moisture balance.
Overall, Vaccinium myrtillus fruit extract is perceived as a popular active ingredient vital in different skincare products. It helps to maintain a proper production of collagen which in return, inhibits premature aging.
